How many smartphones can be sold in the states of the former Soviet Union in the next five years? How will new mobility concepts influence my business model? Strategic questions such as these and many more are important to our customers because their answers can have a major impact on the future direction of their businesses. However, answering them can be complicated because it involves the analysis of many varied factors and potentially large volumes of data.
It’s questions such as these that are dealt with by h&z Business Intelligence, the in-house competence center of the h&z Group for all research and intelligence-related tasks. It’s here we have the expertise to answer complex questions and help our customers who operate in increasingly challenging and rapidly changing markets. Success, and often even the very existence of entire companies, increasingly depends on the quality of such analyses and the validity of their evaluation as these serve as a sound basis for strategic and operational decisions. The quality of the data, the information and the validity of its evaluation are all of immense importance to the future of the company.
Valid basis for decisions
h&z’s Business Intelligence team conducts comprehensive market, industry and competition analyses, regular trend and innovation monitoring, and benchmarking projects for companies in all sectors, and identifies entrepreneurial market potential (see information graphic). At the same time, it provides h&z consultants with comprehensive or project-related data analyses. The h&z Business Intelligence (BI) provides answers to questions such as:
- Does it pay to invest in the targeted markets?
- What are the consequences of the digitalization of our industry and how should we react?
- Should we develop the new product?
- Which competencies and capacities do we need for what and when?
Furthermore, products, offers and business processes can be adapted to current and forecast developments with the knowledge gained through our analyses.