The rapid change in the retail trade is forcing indirect purchasing to take action. In retail, the personal „shopping experience“ is moving into focus. At the same time, stationary retail and online business are increasingly merging. The customer wants to „shop more sustainably“. „Fairtrade“, „100% recyclable“ and „C02-neutral“ are good sales arguments.
These trends have a direct impact on indirect purchasing, which must nevertheless continue to procure at optimal costs. In order to achieve this goal, the development away from „vicarious agents“ to active „value-added providers“ is necessary. Indirect purchasing must therefore begin its necessary transformation today! The core question of this h&z study is: Does indirect purchasing have the right level of maturity and the right conditions?