Growth in the insurance business. However, this requires direct access to the customer is necessary – which in turn is shaped and restricted by the amendment to the nDSG.
Insurance companies that do not act now and do not obtain the consent of policyholders for active consent for active communication, will in the long run lose the digital way of digital approach to the customer and thus lose growth. Obtaining marketing consent (MaCo for short, or declaration of consent for marketing purposes) – i.e. the express the customer’s express consent to the use of his or her data for marketing purposes – is therefore central, even existential. This is especially true with regard to the slumbering
This applies especially to the dormant sales potential from cross/upselling in the omnichannel and increased customer loyalty.
This paper uses the „h&z-ways“ to show what needs to be considered, which steps lead to success – and when.
success – and how, when and where the MaCo can best be obtained and the customer finally the customer finally says: „Yes, I do!