Digital sales controlling and customer analysis separate the wheat from the chaff
For a long time, mechanical engineering and plant construction have been a dominant industry and a motor of economic development. Today, this very industry branch is faced with fundamental challenges. In order to remain successful, companies must react to central challenges. Today, growth markets are located outside of Europe, with different cultural conditions and market mechanisms. Competitive pressure from market players based in non-European countries also continues to increase steadily. Finally, the after sales and service area continue to gain importance, since this is where significantly larger profit margins can be found. Our profound industry knowledge of companies with a global footprint helps us find the right strategy for you and implement it with head, heart and hand.
For products and services, the strategic focus on export “Made in Germany” is often complemented nowadays with a “Local for Local” mindset. Individual solutions with active product portfolio management, strict variant management with modules and standardization provide opportunities for acting successfully and cost efficiently worldwide.
Due to the high share of purchased materials in material costs due to raw materials, parts and modules as well as services in the area of field assembly and services, integrated processes are essential. In successful companies, procurement, development, product management and service work hand-in-hand to achieve an optimal cost position. So-called “overengineering” is outdated. What counts are innovative solutions that consider both product efficiency and the product functionalities relevant for the clients.
Digitalization is also a development driver in this industry, both for production and service. Industry 4.0, remote services and virtual reality are today’s buzzwords. The opportunities created by digitalization for new business models and additional revenues are not tackled aggressively enough today. This must change, but expert implementation is advisable. With our comprehensive digitalization know-how and our proprietary “Digitalization Check,” we focus on strengths and weaknesses of the company and point out the necessary actions, including implementation.